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​RAOUL​

Senior Design Manager 
RTW / Knitwear / Eveningwear

Selected work from eight seasonal collections, spanning concept development through global production.

01

MY ROLE

Role:
Senior Design Manager

 

Scope:

Ready-to-Wear, Knitwear, Eveningwear

 

Responsibilities:

Creative direction, concept development, collection design, color and fabric development, merchandising, team leadership

 

Team:

Led a cross-functional team of 20+ across design, development, tech, tailoring, and creative consulting, working directly with the Creative Director and CEO to build a global luxury line from concept through production.

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02

THE WORK

Every collection began the same way: immersion. I built physical concept boards and immersive rooms filled with inspiration samples, sourced fabrics and treatments through direct relationships with global mills and factories, and worked hand-in-hand with the in-house atelier to perfect drape and pattern at a couture level.

Research & moodboard development

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Hand sketches

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Fabric & trim development

Fabric Swatches

Draping, patterns, & fittings

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From first inspiration to final fitting, I owned color, fabric, silhouette, and construction, then translated that vision for a team of tailors, developers, and production factories across Asia and Europe.

03

THE COLLECTION

Two flagship collections, shown end to end: raw concept next to finished, market-ready product.

Fall/Winter 2014

Lookbook

Concept To Market

Sketches

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Samples & Drapes

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Merchandising

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Press

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Spring/Summer 2013

Lookbook

Concept To Market

Sketch

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Sample

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Campaign

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Press

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04

IMPACT

awarded during my tenure at World Branding Awards 

Brand of the Year

90+

global editorial placements including Vogue, Vanity Fair, and Oscars Red Carpet

8

seasonal collections directed and owned from concept to market.

© 2026 by Bita Rad

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