ABOUT BITA

As a designer of a luxury brand, a professor of design at a fine arts college, and founder of a health and wellness company, I bring a wealth of talent and experience to my projects. My life has been a colorful pursuit of excellence through my five senses, and each of my business ventures and life experiences over the last 15 years have been key ingredients in the perfect recipe for me to hone in my design senses.

I grew up with two artists as parents who celebrated my love for art and design since childhood. I earned a prestigious placement from the Admissions Committee at Otis College of Art and Design, and was one of seven students permitted to skip the first year of studies, graduating with a Bachelors Degree in Fine Arts in three years instead of four.

At 23, I was selected as a designer for Donna Karan and moved to Singapore as one of a team of only five designers to help relocate the company to Asia and establish a design office there.

As a part of my job, I traveled throughout Asia and Europe on “research and inspiration trips” where I would meet craftsmen, discover flea markets, and study concept stores to understand what creates excellence in a brand. I have since traveled to 28 countries, collecting resources.

By 26, I was leading my own design team of twenty designers. By 30, I created my own brands, one in fashion (PIECE.) and the other in health and beauty (Elixir By Bita).

At 31, I became an adjunct professor of Design at Otis College of Art and Design, teaching advanced design to students in their senior year of college.

In 2020, I decided to create a juice and wellness shop in Beverly Hills, on the block where I grew up, in order to showcase my vast knowledge of creativity, product design, branding, service, and spacial design. My niche concept shop became the highest rated juice shop on Google and Yelp for its creativity, service, and product excellence.

I am now seeking creative opportunities that invite me to use my knowledge and resources to support brands I believe in.