The Art of Juice
& Water
BRAND CREATION / STRATEGY / CREATIVE DIRECTION · IDENTITY / EXPERIENCE DESIGN
Founder, brand creation through creative direction.
A wellness destination built around the harmony between nature and design.
01
The Challenge
Create a juice and wellness destination that feels like an immersive retreat rather than a transactional juice bar.
02
The Insight
Nature and raw materials create a sense of calm and an invitation to relax and enjoy that purely commercial or clinical spaces miss.
03
The Brand Idea
MOODBOARD:
NATURE RECLAIMS THE SPACE
The space combines raw wood surfaces, concrete walls, and moss creeping into every corner, evoking the harmony between nature and design.
04
Brand Strategy
Positioning
A multi-sensory wellness destination in an upscale local area in Beverly Hills where patrons can create a routine and have a space to explore and expand their wellness practice.
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Customer
Health-conscious customers seeking a ritual-driven alternative to conventional juice bars. Customers who appreciate the quality and presence of a health-forward menu without compromising taste and presentation
Values
Locally sourced (and globally sourced from origin when exotic). Mixology-level craft drinks; Leading edge ingredients for advanced wellness.
Personality
Heart-centered service, elevated taste without the ego. Education-forward approach to leading customers to try new ingredients and flavors.
Experience
Every drink is designed to be experienced in three parts: smell, taste, and feeling. The physical experience of being in the environment of the shop is to add to this experience through sound, scent, service, and feel.
05
Visual Identity
Core colors
Accent colors (Frequency indicated by size)
Visual Language
06
The Brand World
01/ SPACE
02/ PRODUCT
Smoothies
Juices
Coffee
Wellness shots
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Smoothie Bowls
Grab & Go Juices
Branded Infused Water
03/ PACKAGING
Custom designed
Uniforms
Bottles
Cups
Drink carriers
Sleeves
Coffee bags
@artofjuiceandwater
05/ CULTURE
Uniforms
Merch
Language
Customer Experience
07
Impact
#1
HIGHEST RATED JUICE BAR IN LA
Earned 4.9 stars on Google and on Yelp in under 2 years with hundreds of reviews.
4
PRODUCT LINES CREATED
Bottled cocktail-inspired juices, botanical-infused Living Water, wellness elixirs, and a unique locally roasted coffee bean line, each designed uniquely for the brand.
66%
YEAR OVER YEAR GROWTH
With no marketing expense; Purely walk-in and word-of-mouth driven success.
Founder
Led
CONCEPT TO LAUNCH
Full brand creation, from spatial design through product line, independently directed
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