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Designer for wovens, knits, and sweaters for Womenswear & Menswear.
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Designed 8 collections during my tenure.
Designer
The highlights
Title
Design
Management
What I did
Leadership
• Worked directly with Creative Director and Senior Designer to design and develop product from conceptualization through to production.
• Developed the concept & color palette for Mens, Womens, and Accessories categories.
• Designed in knits, sweaters, wovens, and trims categories; Worked directly with factories to develop concept through to production.
• Managing & coordinating team of 5+ people including the design team, development team, and tech team
• Conducted all fittings; Effectively communicated all edits to the tech team and production factories.
• Worked w/ the development team on all fabric and trim developments for each season & addressed production issues.
• Managed all lookbook shoots seasonally.
• Worked with Creative Director to define all design roles who work under my role as we built the infrastructure of the Asia headquarters.
• Led Associate & Assistant Designers in preparing the collections seasonally per our calendar.
• Led "inspiration trips" globally to source inspirational samples and concepts for future collections.
• Sourced and visited factories in Asia to create new relationships for manufacturing.
• Presenting collections to buyers.
• Receiving feedback from merchandisers regarding sales, production team regarding production issues, buyers regarding buy-in and buy-out, & marketing team regarding brand perception, and implemented feedback accordingly.
The birth of a collection:
Color & Concept Immersive Rooms
These are examples of immersive rooms I built based on the initial inspiration of each collection.
At the beginning of the design process, I would design this room to contain only samples of garments that were acquired for the purpose of "inspiration". The design process would take place in this immersive space.
At the end of the design process, they would be replaced with our actual collection.
Global buyers would do their selection for each of their stores in these rooms.
Our merchandising team would study these rooms to create the design for the global stores for each season.
Spring Summer '13
Starting point of design process
(This collection was inspired by the effects of water on clothes washed ashore. . . )
Design Development
Here is my process for designing this collection.
These concept boards serve as examples of finishes, silhouettes, and processes that go into the design of the garments in the collection.
