04
project
piece. is a collection of luxury beaded neck
pieces designed to be worn as a neckline
to basic dresses and tops to elevate the
look.
piece. neckpieces have each been designed by Bita Rad. The collection features hand-dyed and intricately hand beaded motifs sewn onto reinforced luxury fabric with adjustable closures.
"piece. Neck pieces are the ultimate luxury staple that add an instant wow factor to any wardrobe."
-Bita Rad
The Collection.
The vision for this product is create a brand of womens' luxury
accessories which compliment and
elevate customer’s existing wardrobe.
The Vision.
The vision behind piece. neck pieces is to introduce high-quality luxury wardrobe“add-ons” which revive the customer’s old closet and give it a new life, turning an ordinary garment into a luxury look.
PIECE. understands the importance of purposeful, functional design with a conscience, addressing a new way of shopping “smart”.
Collection 01
Product Placement.
This product is designed with the economical yet luxury-minded client in mind.
PIECE. fits seamlessly in luxury, affordable luxury, and boutique concept stores. As it is meant to be styled with other pieces as an added accessory, it pairs well next to other luxury labels in retailers like Neiman Marcus and Sak's 5th Avenue.
Logo Design.
01
Logo Implementation
Our logo was designed to highlight the simplicity of the concept of the brand itself.
The vision for the logo was to have a positive form, negative form, and a 3-dimensional form (embossed).On all hard stock packaging and marketing materials, the embossed format is used. On all digital assets and fabric assets, the negative and positive forms of the logo are used. A wax seal is used on all closed packaging ribbons and custom brand cards.
Social Media
All social media content and copy was created and managed by Bita Rad. Each month would introduce a new color scheme of products within the collection and ideas of how to utilize and style them.
