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The highlights

Title

Senior Design Manager 

Worked directly with the Creative Director & CEO to develop a global luxury line from conceptualization through to production

Managing & coordinating a team of  20+ people including the design, development, tech, tailors, & creative consultants

Design

Roles & Responsibilities

What I did

Management

Leadership

• Responsible for formulating concept, design,        color, fabric, & treatments
• Color & Moodboard development and presentation to design team & Senior Executives
• Managing merchandising & development for the Ready-to-Wear collection
• Fabric research, selection, & development
• Meetings w/ global factories & fabric mills to discuss the creation & development of innovative fabrics for each collection
• Working w/ textile & graphic designers to create prints, beading, & embroidery
• Working w/ the atelier to perfect drapes & patterns per vision in the fittings; Strong technical skills in draping & pattern drafting on couture level
• Communicating w/ tech team, pattern team, tailors, & factories throughout fitting & sampling process
• Responsible for maintaining brand identity through design and editing process

• Managing & coordinating team of 20+ people including the design team, development team, tech team, tailors, & creative consultants
• Creating yearly calendar for the design team & making sure all departments are working cohesively
• Working w/ the development team on all developments for each season & addressing production issues

• Defining creative vision and conceptual development of each collection
• Presenting design direction to all creative divisions
• Responsible for setting the quality & standards that the team upholds in every area of creative division, including work output & timeliness
• Directing & managing the creative process of design team
• Maintaining a standard of garment construction of a luxury label
• Ensuring that product accounts for brand’s business strategy & brand identity
• Presenting collection to buyers
• Receiving feedback from merchandisers regarding sales, production team regarding production issues, buyers regarding buy-in and buy-out, & marketing team regarding brand perception

Fall/Winter 2014 

Some  collections I designed

Spring/Summer 2014

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Ad Campaigns

These are some of the campaigns that ran as full-page ads in Vogue magazine with my designs.

Global ads
with my designs

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PRESS

During my tenure, my designs were featured on over 50 globally recognized magazine covers and spreads including Vanity Fair and Vogue. 

Some of  the  global press  my designs received

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AWARDS

During my tenure, RAOUL was awarded the honor of "Brand Of The Year" by the World Branding Awards.

© 2025 by Bita Rad

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